Since joining the team I've been thinking about how the effect of a Weave can be measured.

How do you measure the ROI of engagement?

What is the ROI of a TED conference?

 A study released in September 2009 by Oxford Economics USA claims to be the first to measure the ROI of face to face events in the context of business travel.

It came to some interesting conclusions:

• Both executives and business travelers estimate that 18% of current business would be lost without in-person meetings
• Both executives and business travelers estimate that roughly 40% of their prospective customers are converted to new customers with an in-person meeting compared to 16% without such a meeting
• More than half of business travelers stated that 5-10% of their company’s new customers were the result of trade show participation